February 26, 2017
By Amie Knowles
MARTINSVILLE–A great idea doesn't automatically equal great cash flow. To make a business successful, a person also needs a solid marketing plan.
“The whole point is to make a profit,” said Carolyn Shough, a retired banker and coach for the SmartSTART program.
While the idea might cover a need in the community, SmartSTART classes cause students to question the demand.
“Do they want it often enough?” Shough asks the business owners to consider.
The classes, which range from the legalities associated with owning a business to marketing tactics to taxation requirements, aid students in areas they might not have previously considered.
“They don’t know what they don’t know,” Shough said. “If they don’t know, they don’t know they need to ask.”
That’s the mission of SmartSTART: to help entrepreneurs learn the business aspects of owning a profitable operation.
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