Martinsville Uptown Revitalization Association (MURA)
Organization Information:
Executive Director: Liz Secrest
Local Contact: Katie Bowes
Phone: 276-632-5688
Fax: 276-632-6410
Office Address: 217 E. Church Street Martinsville Virginia 24112
Mailing Address: PO Box 614 Martinsville Virginia 24114

The Martinsville Uptown Revitalization Association is dedicated to the continued enhancement of the Uptown central business district. By the promotion of a variety of special programs - design assistance, special events and economic development activities - Martinsville Uptown will continue to lead the way to improvement of the business climate and continued economic growth.


Using the Main Street Approach, Martinsville Uptown has developed a strategy for revitalizing and managing the Uptown district by working in four interconnected areas:

ORGANIZATION - Martinsville Uptown works to establish consensus and cooperation by building effective partnerships among all uptown stakeholders.

DESIGN - Martinsville Uptown works to enhance the unique visual quality of uptown by addressing all design elements to create an appealing environment.

ECONOMIC RESTRUCTURING - Martinsville Uptown works to strengthen uptown's existing economic assets and fulfill its broadest market potential.

PROMOTIONS - Martinsville Uptown works to create and market a positive image based on the unique attributes of the uptown district.

Grants Awarded to Martinsville Uptown Revitalization Association (MURA):
Oct 28, 2011 $ 249,227 over 3 years to promote a shop local campaign and help small businesses better serve their local clientele.
Dec 13, 2007 $ 234,125 over 1 year for an expansion of entertainment programming aimed at increasing usage of Uptown as an entertainment destination for area residents and visitors. The program will encourage the participation of Martinsville and Henry County residents in a continuation of the popular and well-attended Lunch on the Lawn and Tunes at Twilight events. Attendees surveyed at these 2007 events indicated a strong desire for increased availability and diversity of events Uptown. This program will also add movies, dinner theater/cinema, and musical performances offered by MURA at the Rives Theatre in Uptown.
Jun 14, 2007 $ 89,250 over 1 year to launch an uptown summer entertainment program.
Aug 6, 2005 $ 177,680 over 1 year to help maximize uptown as an important regional asset for Martinsville's future. 3 agencies, the Martinsville Uptown Revitalization Association, the Martinsville-Henry County Historical Society, and the Gateway Streetscape Foundation, Inc., plan to pool and apply their Harvest Foundation grants, strengths and interests to address the revitalization of Uptown Martinsville. This will be done through a series of greening efforts, market analyses and small business development programs.


Latest News